The SEO Book Network

While we spend most of our efforts on SEOBook.com, this site highlights some of our other ideas in the SEO space.

  • Search-Marketing.info - this was our first site in the SEO space. But that name is not really a brand. Nor could it become one. After about 6 months of writing this site I noticed that people who had blogs (and more particularly, people who had blogs on well trusted sites and/or blogs as their homepages) kept getting a disproportionate number of links relative to the quality of their content. So I started a blog on this site and then moved it over to SEO Book.com
  • SEO Book.com - this is our flagship site, offering the #1 SEO training program on the web, exclusive member community forums, a popular blog, video content, and a wide array of SEO tools. Had this site not been so popular and so well received most of the below sites would have never been built.
  • Directory Archives - before blogs and social media sites began dominating the web in the 2004 to 2005 timeframe one could do well promoting their sites through the use of directory submissions. This site was a bit of a lazy hack for me. Rather than hunting for new directories to submit to I thought it would be a good idea to create a directory of directories that directory owners could submit their sites to. I would submit some of my sites to the best of the bunch, and used this to help keep my directory list up to date. But in the 2007 to 2008 timeframe directories took a turn for the worse in Google's eyes and the value of this strategy diminished (especially amongst an increasing number of viral publishing platforms like blogs and social news sites).
  • Honest SEO - back in 2004 there was a lot of noise about "ethical" SEO and the need for certifying bodies. I believed this movement was largely a selfish power grab by mid-market players that wanted to feel important and generate more business for themselves. I created Honest SEO with hidden registration details and published it anonymously as a fairly decent and comprehsive introductory guide to SEO for consumers. I then seeded the story with a few friends to give it some coverage (and asked them specifically not to mention my name). While some of the people who read the site described the site with words like "Very nicely done - imho, a huge step forward for the industry" the site went nowhere. As it later turned out, all those "ethical" people were really just looking for a bit of self-aggrandizing and some leads. Even though this site ended up being a complete waste of time, it was still worth creating if for nothing else to unveil the nature of the "ethical" search marketers.
  • Threadwatch.org - our first foray into a community type website, purchased off Nick Wilson, but closed down about a year or so after purchase because as time grew more scarce it became harder to justify running that site for esentially free, when our other projects were so profitable
  • Black Hat SEO - this was created (and marketed) in a single day as a funny thin directory of some rather bad offers I had received. Yes the logo is ugly and yes I designed it. :) This site is nowhere near as good as it could be, but it is well aged and the exact match domain name for a keyword that Google and the rest of the industry promote. The domain likely has value to someone, but I suppose one fear is that if the domain was used to sell something that is really spammy it might have its rankings stripped.
  • White Hat SEO - I was growing annoyed by the self-proclaimed "ethical" SEOs so I put this 1 page site up to balance out the conversation and perspective of the concept of "white hat seo." Once again this is a domain name that would have high value to someone who wanted to build a brand on top of a phrase that is already popular.
  • Search Engine History - this was a decently linked to article originally located inside Search-Marketing.info, but as I saw the Wikipedia search section expanding I realized that this would likely torn up and forgotten. Unwilling to fail, I decided to rewrite this and publish it on a great domain name.
  • PPC Blog - this is an SEO Book sister site focused on PPC, and written by my wife. She also offers some tools there and an awsome PPC flowchart.
  • SEO Book.org - this is where we published our non-profit guide to SEM for charity organizations. As we come up with more charity related ideas we will be publishing the best of them on this site.
  • ClientsideSEM - our SEO services website catering toward Fortune 500 companies